Semarang is a multicultural city which potential of tourism has not been well explored yet. The mixture of exotic Chinese, enchanting Javanese and mysterious Arabian cultural heritage can be found in this small city. This promising cultural mixture was the heritage of old ancestors whose job as merchants brought them to this crucial port. Thus, assimilation and acculturation took place since the very first years of this port. This very promising potential of Semarang brings tons of ideas to promote this city; however, none succeeds. Programs like Semarang Pesona Asia was only booming at first but was blowing up naturally at last, left nothing if not a little for Semarang.
Culture and tourism are integrated parts that support each other, especially for such a multiculturally potential city like Semarang.
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